About Me

Former Therapist and College Counselor turned UX Researcher & Designer

I started my career in college admissions counseling, helping students from underrepresented communities navigate the admissions process. I then earned a master's in mental health counseling and worked as a therapist in community health. Both roles trained the same muscles: researching and understanding people deeply, and listening for their needs, their strengths, and their areas of opportunity.

Pivoting into UX was a natural step because the toolkit transfers almost one to one: interviewing people, building trust quickly, hearing what's underneath what they say, and turning it into a plan of action. Since then I've worked across organizations from large EdTech corporations to small GreenTech startups, as both a solo UX hire and a lead designer. I'm comfortable in ambiguity, and if there's no UX workflow when I arrive, I build one.

Alix hiking with her two corgis
Research & Analytics

My sociology and counseling background built my research instincts: how to ask, how to listen, and how to turn what I learn into action. I've layered analytical tooling on top of that foundation, and I evaluate both quantitative and qualitative data to surface insights that are actionable and easy to understand.

Leadership & Mentorship

My leadership experience predates my design career, and I've carried it with me into UX. I'm comfortable setting direction and delegating, but just as comfortable being a listening and guiding ear for my teammates.

Low Ego

Counselor training never leaves you. When you've been evaluated on, and given feedback during, some of the most intimate conversations a person can have, you learn that critique is a tool for growth, not a threat. I genuinely enjoy learning how to be a better teammate, and I always welcome being proven wrong when it's to everyone's benefit.

I'm a person with lots of varying hobbies and interests. I love to hike, bike ride, play pickleball, run, go to Pilates, and read, and most recently I've taken up birding. I also love to try new things and push myself out of my comfort zone: most recently I joined a musical theater group in my area, performed, and loved it. And if it's not already obvious, I love my corgis and spend as much time giving them a fun life as humanly possible.

Hiking with my two corgis Performing with my musical theater group Beach day with the corgis Family trip to Paris Hiking in Colorado with friends and dogs Winter sunset in Central Park Night out with my friends Mount Fuji views in Japan At a music festival with friends