✦ UX Researcher & Designer · Available for work

I'm a UX researcher and designer who uses interviews, behavioral data, and testing to figure out what's actually going wrong and then fix it.

UX Research Product Design A/B Testing Data Analysis
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4 yrs Experience
$3M+ Revenue Impact
50%+ Conversion Lift

Selected Work

03 Case Studies
Sustainability App
Earth Hero case study thumbnail
Information Architecture · Retention

Earth Hero

User interviews and behavioral data revealed why people were dropping off a sustainability app. That research drove a redesign that improved engagement and long-term retention.

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Ed-Tech Platform
Laurel Springs case study thumbnail
Redesign · User Engagement

Laurel Springs

Competitive analysis and user behavior data showed why students and parents couldn't find what they were looking for. The research shaped a centralized catalog that became a top 4 page on the site.

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National School Websites
Spring Education Group case study thumbnail
Conversion · Research Driven

Spring Education Group

Parent interviews, funnel analysis, and competitive research uncovered why prospective families weren't converting. A research-driven redesign across 200+ school websites improved visit-to-inquiry rates year over year.

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Coming Soon

More case studies are on their way ✦

✦ Side Projects

Design Playground.

UI Redesign

Vans Warped Tour App

As an elder emo I was excited about attending the 30th anniversary of Warped Tour. I decided to make some smaller UI changes to the Vans Warped Tour app just for fun.

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After
Warped Tour homepage after
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After
Warped Tour lineup after
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After
Warped Tour description after
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48hr Sprint

Protothon 2024

A 48-hour design sprint where my team built a concept app from scratch. We designed Timelines, an audio-first historical exploration app that lets you walk through historical events like Woodstock as if you were there.

See More About This Protothon ↗
Timelines home
Timelines detail
Timelines chapter
✦ About Me

The person
behind the pixels.

I'm a UX researcher and designer with 4 years of experience at Spring Education Group, where I was the first UX hire and built the research practice from zero inside a 10,000+ person company.

Research is where I spend most of my time. User interviews, card sorting, usability testing, Hotjar recordings, GA4 funnels, A/B tests. I use whatever it takes to understand what's actually happening and why. The design work comes after that, and it's better for it.

Outside of work I'm usually hiking with my two corgis, playing pickleball, or headbanging at a concert somewhere.

GA4 Hotjar Optimizely Domo Miro Figma Jira
Alix with her two corgis

Let's
work
together.

I'm open to full-time roles, contract work, and collaborations. If you've got a design problem worth solving, I'd love to hear about it.

Contact Me! →
Play With My Corgis

Treat Catcher

Choose your corgi:

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